Mission and Vision

OUR MISSION & VISION

We endeavour to build a strong nation by having the faith and determination to provide the best quality steel at affordable prices and creating value for all our stakeholders.

TO BE AN ADMIRED & LEADING STEEL PRODUCER

ADMIRED

INSPIRED EMPLOYEE IMPLYING

  • Responsibility & Accountability
  • Self – Motivation
  • Excitement
  • Professional Satisfaction
  • Work Life Balance
  • Monetary Satisfaction

SATISFIED STAKEHOLDER

  • Promoters
  • Suppliers
  • Customers
  • Employees
  • Shareholders
  • Lenders
  • Government

LEARNING ORGANISATION

  • Lean/Kaizen Principles
  • Mindset to Learn, Unlearn & Relearn

SOCIALLY RESPECTED ORGANIZATION

Through C.S.R activity beginning in their immediate vicinity and meaningful contribution to the country through skill development.

LEADING

  • Most sought after steel brand amongst peer & Customers
    -Focus on top of mind recall and customers loyalty.
  • Following Best Practoces
  • Creating Enhanced Value
  • Adopting Newer & Improved Technologies

OUR CORE VALUES

1. INTEGRITY

Be honest in your work, be responsible & accountable.Be fair,loyal & sincere.

2. INNOVATION

Continuously strive to achieve value innovation through improved technologies, product & processes.

3. TEAMWORK

Be transparent & motivate each other. Trust, respect,support & participate.

4. EXCELLENCE

Strive to achieve highest standards in the quality of our products & services, our day to day activities & inter-personal behavior.